Vision and mission

Vision, Mission & Shared Values


Committed to the "Good Company" concept Fuji Xerox announced in 1992, Fuji Xerox (Hong Kong) Limited has adopted a similar vision across both its Hong Kong and Macau offices.

In actualizing our "Good company" commitment, we do our utmost to help stakeholders create and transform knowledge and achieve corporate sustainability.

Good Company Concept diagram


"Strong", "Interesting" and "Kind" are three pillars of our Good Company Concept. "Strong" means contribution to our customers and shareholders, "Interesting" means a workplace where employees can demonstrate their creativity and employees can have a sense of growth, "Kind" means consideration for the environment and contribution to local and global communities.

Mission Statement

Our business domain comprises support for work process reforms within the working environment. By providing products and services of value we will support people in effectively utilizing information and knowledge to be more creative. 

We will build mutual trust among stakeholders by growing as a company and offering new forms of value through our business activities.Trust will engender respect for diversity, forming a foundation for worldwide cultural advancement.

Through our work we will seek to enhance our expertise and human ability. We will use the personal growth and sense of fulfillment thus achieved as energizing forces in our organization and business to bring development and enrichment to society.     

Shared Values

Deliver outstanding products and services originating from market needs and social issues

Create new value based on creative thinking unfettered by preconceived ideas

Generate results by determining the real issues before making decisions and seeking efficient processes

Seek overall optimization and mutual development through reliance on and cooperation with others inside and outside Fuji Xerox

Comply with legal and societal norms and always maintain good faith and fairness in business

Respect individuals and different cultures, and live considerately alongside others as members of society