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Personalized Communications

Overview

Whether you are a print service provider looking for more jobs, a corporate marketer, or an in-plant operator interested in getting higher responses, FreeFlow software and personalized communications solutions can help you expand your communication service offering to include a variety of variable information applications, enhancing business process workflow.

Features

FreeFlow personalized communications solutions provide you with the resources and support to create a wide range of variable data applications.

Cross Media 1:1 Publishing

  • Integrates print, web, and email workflows driven from the same database
  • Creates a sales-generating customer experience

Full Color Personalized Marketing Communications

  • Produces highly targeted, full color marketing brochures
  • Automatically imposes postcards for presorting at minimum mailing costs

Highlight Color Personalized Marketing Communications

  • Uses VIPP workflow with highlight color printing
  • Highlight color gets more attention and improves response rates

Black & White Variable Data in Preprinted Shells

  • Uses seamless hybrid workflow with preprinted offset shells
  • Generates successful cost-effective marketing communications

Customized Web Fulfillment

  • Uses simple, industry-standard PDF workflow
  • Easily produces full color department-specific posters

Monochrome or Full Color Personalized Communications

  • Uses either offset-plus-digital or one-pass full color digital workflow
  • Easily produces customer-focused, relationship-building communications

Benefits

  • Increase response rates and ROI with targeted, focused marketing campaigns that include customer-specific variable images, graphics, and text.
  • Deepen customer relationships and loyalty with integrated, cross media one-to-one publishing programs.
  • Generate more sales with content specific to your customers' preferences.
  • Capture more jobs with annuity variable information programs in monochrome and colour.
  • Expand your service offerings to include value-added services, such as design, database management, and fulfillment.

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