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Customer Loyalty Management

Overview

True Loyalty is an innovative loyalty and bonus program that helps bring your customers back repeatedly and ultimately generate more sales.

By recording the data, personal details and transactions of important customers, it helps you track the customers’ spending and refine your marketing strategy by communicating with your customers via website, mobile apps, email, SMS and other channels.

TrueLoyalty

Features

  • Web-based loyalty system
  • Multi-level member database
  • Passcode bonus point feature for collecting the information of FMCG clients
  • Web- and application-based interface for easier end user access
  • Comprehensive graphical reports
  • Web administration modules
  • Online bonus point system
  • Online gift redemption
  • Collect consumer data without POS integration
  • Consumer information report

Benefits

Increase customer loyalty and spending

  • Reward your customers with discounts or gifts upon successful registration and new referrals
  • Capitalize on up-selling opportunities and strengthen customer loyalty

Interact with customer via web and mobile apps

  • Analyze customers’ behaviors at all customer touch points
  • Identify spending trends and help create an effective online and offline marketing strategy

Effective brand protection and channel management

  • Allow customers to verify product authenticity through simple online registration
  • Protect your brand and products from counterfeiters and illegal selling channels
  • Encourage purchase through authorized sales channels to ensure quality and satisfaction

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